Big Brand Experience. Small Business Heart.
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I’m Heather, a consultant, strategist, and your behind-the-scenes business partner.
With over 20 years of experience in sales, marketing, and branding, I bring the kind of corporate-level knowledge that small product-based brands rarely get access to. I’ve worked with national retailers, led collaborations with multi-million dollar companies, and helped brands scale with YoY growth up to 300%.
Now, I use that experience to support emerging brands like yours, those in fashion, home goods, lifestyle, and more who are ready to grow smarter, faster, and with less guesswork.
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I know the grind because I’ve lived it.
Before launching Alteration Consulting, I built my own handmade leather goods brand from the ground up. I designed every piece, managed DTC sales, built wholesale accounts, and handled the backend (yep, even the inventory tracking and order fulfillment).
So I get it—the creative side, the operational mess, the emotional rollercoaster of building something real.
That’s why I meet every client with equal parts strategy and support. You bring the vision. I’ll help you build it—profitably.
What I Bring to the Table
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20+ years in corporate and independent sales
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Deep experience in B2B and B2C selling
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Expertise across inventory, CRM, and sales systems
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A track record of building strong retailer relationships
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Creative insight into product development, branding, and packaging
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Strategic thinking, paired with real-world execution

My Mission
To help founders of product-based businesses feel empowered, supported, and confident in how they grow. Whether you're new to wholesale or scaling your DTC, I’m here to give you the tools, strategy, and partnership to grow sustainablyand on your own terms.
Stay Connected
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