Cash flow feels unpredictable. Q4 sneaks up on you. You're making buying decisions on gut instinct instead of data. You need a plan, not another course, not a coach. A strategic partner who knows your industry and has seen this exact inflection point before.
You've built real revenue.
Now the business is running you.
Cash flow is seasonal but your expenses aren't
Q1 and Q2 feel like survival. Q4 feels like controlled chaos.
Inventory planning is reactive.
You're either over-stocked or selling out at the worst possible time.
Wholesale is growing, but the infrastructure isn't.
More retail doors means more complexity, not more margin.
Not a course.
Not an agency.
A strategic partner.
Alteration works like a fractional COO for your brand; embedded in your business, working on the actual problems, not teaching frameworks you'll have to implement alone.
Industry-specific, not generic
CPG and product brands have specific planning cycles, margin structures, and channel dynamics. This work is built around that reality, not adapted from a general business framework.
Strategy that's actually executed
You don't get a deck of recommendations. You get a partner who's tracking the metrics, adjusting the plan, and pushing the work forward with you, month over month.
Priced for the stage you're at
Founder-sized investment, not enterprise pricing. Designed for brands past the hustle stage; generating real revenue, ready to grow with real infrastructure.
About Heather
I've seen inside enough brands to know where the gaps usually hide.
I founded Alteration because I kept watching product brands plateau; not because their products weren't good enough, but because their operations couldn't support the growth they were chasing. Cash flow tied up in the wrong inventory. Wholesale revenue that cost more to service than it returned. Q4 plans made in September.
I work directly with founders, inside the numbers, to build operations that actually support the business they're building.
10+
Years CPG Strategy
25+
Brands Advised
$10M
Revenue Influenced
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